haku: @indexterm brand choice / yhteensä: 192
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1.
Editorial: The multi-cultural mandate
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228
 2010 Precourt, G. (editor)
2.
How rich-media video technology boosts branding goals. Different online advertising formats drive different brand-performance metrics
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 285-292
 2009 Spalding, L.
Cole, S.
Fayer, A.
3.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
4.
How risky are brand licensing strategies in view of customer perceptions and reactions?
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52
 2008 Wiedmann, K-P.
Ludewig, D.
5.
Brain activity correlates of consumer brand choice shift associated with television advertising
International Journal of Advertising
2008 : VOL. 27:3, p. 359-380
 2008 Silberstein, R.B.
Nield, G.E.
6.
Understanding the consumer propensity to observe
European Journal of Marketing
2008 : VOL. 42:1/2 p. 196-221
 2008 Simpson, P.M.
Siguaw, J.A.
Cadogan, J.W.
7.
"Make measurable what is not so": consumer mix modeling for the evolving media world
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351
 2008 Hallward, J.
8.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
9.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
10.
Message framing strategy for brand communication
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 364-377
 2007 Tsai, S-P.
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